What is permanent pile reversal shading?

All cut pile carpets, particularly ‘plush pile’ carpet may develop lighter or darker patches over time.

Known as ‘shading’ or ‘watermarking’ it is caused by the permanent bending of the carpet pile fibres which then reflect he light differently. In this respect it is very comparable to other natural fibres such as velvet or suede.

The extent to which shading occurs cannot be accurately predicated or prevented and is most often related to the location of use. Brushing, vacuuming or shampooing does not reduce shading.

Shading does not affect the wear or durability of the carpet and is not recognised as a manufacturing flaw or defect nor is it covered by any manufacturing warranties.

*source cavalier Bremworth warranty and maintenance guide